Partners & sponsors
Sponsor a category, not an app.
The group's catalogue spans distinct audiences across several divisions. Partners buy into a category across multiple products rather than a single placement in a single app.
How it works
Category packages
- Category, not placementOne agreement, several productsProducts are grouped by audience — trades, family and safety, research and business, gaming — and a partner takes the category, appearing across every product in it.
- In-product presenceNative, not interstitialSponsor presence is built into the product surface rather than served as advertising inventory, so it survives ad-blocking and does not degrade the experience.
- Growing inventoryNew products enter the categoryThe catalogue is added to continuously. Products released into a sponsored category during the term are covered by the existing agreement.
- Division boundariesMainstream and age-restricted are sold separatelyIndrevo and Twisted Lunacy categories are never bundled with BlackSpire or Vyce inventory. Partners buy one side or the other, knowingly.
- ReportingDirect measurementReporting comes from the products themselves rather than a third-party ad network.
Who this suits
Fit
Brands that want a defined audience over a defined term, and want to know exactly where they appear.
It suits a supplier who wants to reach tradespeople through the products they already use on site; a service that belongs alongside family-safety software; a business tool that fits naturally next to research and productivity products. It does not suit anyone buying impressions at volume — this is not an ad network and is not priced like one.